Hey there, I recently got offered a content creation deal for a major skincare brand. They’re asking for two videos to be posted on TikTok and Instagram over the course of two months, with full usage rights. The initial offer is $370, but considering my past experiences (they paid me two months late for the last project), I’m thinking of asking for around $600. I’m not sure if that’s too high or too low given my follower count – I have 31.9k followers on Instagram and 12k on TikTok.
When I inquired about the compensation plan, they mentioned it would be similar to the previous project. However, since this project spans over two months, I’m concerned about not receiving payment until potentially four months later.
Any tips on how to politely negotiate a higher rate without coming off as demanding? Appreciate any advice!
It’s a great idea to put together a rate card or media kit outlining your rates for various types of content – videos, stories, reels, TikToks, etc. You can also include your monthly usage fee, aiming for a range of $275-$500 per month.
Given your previous experience with this brand, it’s essential to showcase how your audience has grown and highlight any improvements in your metrics since your last collaboration. While they might initially offer you the same rate as before, it’s crucial to demonstrate that rates in the industry are increasing, and your value has grown accordingly.
Usage rights can indeed be a significant revenue booster in content creation deals. I suggest initially offering usage rights for a period of 2-6 months at a fixed cost, with the option to renegotiate for extended usage if the ad performs well. This approach not only provides you with additional income but also allows flexibility for potential future collaborations.
As someone working in performance marketing, I often purchase ads with extended usage rights, particularly in the SaaS industry where content may need to be recut or optimized over time. However, the applicability of this strategy may vary in the consumer packaged goods (CPG) sector.
I echo the sentiment regarding professionalism and ease of collaboration. From my experience, I prioritize working with creators who maintain a professional demeanor and are cooperative throughout the process, even if their rates are slightly higher. Ultimately, a smooth working relationship contributes to the success of the campaign and is worth the investment.
When negotiating compensation for content creation projects, it’s essential to understand the client’s budget constraints upfront. By asking for their budget early on, you can tailor your offerings to align with their financial parameters. This approach allows you to create a package that meets their needs while also ensuring that your compensation falls within their budgetary constraints.
Alternatively, if the client has already outlined specific deliverables for the project, you can provide a quote based on your services’ scope and complexity. This transparent approach fosters clarity and ensures that both parties are on the same page regarding compensation expectations. Ultimately, open communication about budget considerations sets the stage for a mutually beneficial collaboration.